Tijuana, Baja California, Mexico – The Baja California State Government's Ministry of Economy and Innovation (SEI) awarded the ICA certification to Sergio Nolasco of Raconteur, a production company dedicated to creating audiovisual content since 2016. This distinction represents the first certification in the advertising model in Tijuana.

The SEI also awarded ICA certifications to the production companies Galaxy 8 Entertainment (Tijuana), in the content model – the first in the country –; Studio Productora (Tecate), in the advertising model; and Concrete Sounds (Tijuana) for the supplier model.

The ICA Certification evaluation process was promoted by the Mexican Association of Filmmakers (AMFI) and implemented by the International Certification Body for ISO Standards Q Alliance, accredited by the Mexican Accreditation Entity (EMA), the International Accreditation Forum (IAF), and the International Organization for Standardization (ISO), which grants international validity to the certifications issued.

Casa Raconteur was founded with the objective of finding, developing, and telling stories born from the here and now sensibilities of its creators. Located in Tijuana, Baja California, it has dedicated itself to the development of advertising projects, music videos, and film production, areas that have earned it distinctions in various projects around the world.

In advertising projects, Raconteur has developed projects for brands such as KIA, Honda, Carl's Jr., and its corporate group Grupo AFAL in the Northwest region, as well as Miles and Louie, Capilar Hair Center, and Forma Movement Club.

In its musical narrative, Raconteur has been characterized by the development of projects that link the creative intention and objective of each artist with the sensitivity of each musical piece, helping to connect with the audience on a profound level. Projects have been developed for Los Hijos del Santo, Nosis, Essensya, and recently for the singer José Luis Velázquez, with three musical projects created by Tijuana talent and premiered in New York City.

In the area of ​​film production, notable projects include “Hojas de Sauco” (Elderberry Leaves), which garnered several awards worldwide, and “A las 8” (At 8), a short film project developed entirely by Raconteur, which received several nominations for Best Short Film and awards for Best Director at international festivals.

Present at the event were Michelle Guerrero Jaimes, Undersecretary of Economic Development; Abelardo Vázquez Ramos, Undersecretary of Creative Industries; the Commissioner of Cinematography, Javier Espinoza Medina; the Director of Sectors and Production Chains, Ana Leal Téllez; and the director of Promotion of the Creative Sector, Cristina Contreras Trujillo.