The Secretary of Economy and Innovation, Kurt Ignacio Honold Morales, awarded the Audiovisual Industry Certification (ICA) in the supplier category to Lía Pérez, founder of the production company Concrete Sounds, which specializes in audio post-production. This distinction represents the first certification of its kind in Baja California, marking an important step in the consolidation of the audiovisual sector in the state.

The Secretary explained that last April, the Secretariat of Economy and Innovation (SEI) awarded ICA certifications to the production companies Galaxy 8 Entertainment (Tijuana), in the content model—the first in the country—and to Studio Productora (Tecate), in the advertising category. Subsequently, in July, a public call for applications was opened so that more companies in the audiovisual sector could begin their certification process, and five companies are currently under review.

The evaluation process was initiated by the Mexican Association of Film Producers (AMFI) and carried out by the ISO Q Alliance International Certification Body, accredited by the Mexican Accreditation Entity (EMA), the International Accreditation Forum (IAF), and the International Organization for Standardization (ISO), thus granting international validity to the certifications issued.

During 2024, 20 companies with 29 different business names were certified nationwide, and so far in 2025, 6 certificates have been awarded in Mexico City and 3 in Baja California, solidifying the state's leadership in the professionalization and competitiveness of the audiovisual industry.

Concrete Sounds, founded in 2023 by sound artist Lía Pérez, is an audio post-production studio based in Tijuana, dedicated to sound design and immersive mixing in Dolby Atmos. It offers specialized services in foleys, sound effects (SFX), ADR, and mixing for film, television, and streaming platforms.

Prior to founding the studio, Lía Pérez participated in internationally acclaimed productions such as I'm No Longer Here (Mexico, winner of 10 Ariel Awards), Monos (Colombia, Special Jury Prize at Sundance), Knife + Heart (France, Official Competition at Cannes), and Things We Don't Do (Mexico, winner of the Gold Hugo at the Chicago International Film Festival). Her experience and creative vision created a space that seeks to explore new narrative dimensions through sound.

During the ceremony, Secretary Kurt Ignacio Honold Morales emphasized the importance of promoting competitiveness and professionalization in the state's creative sector:

“In Baja California, we are fostering a diverse, high-value-added economy. The audiovisual industry is a clear example of how local talent can compete internationally when creativity, innovation, and certified quality processes are combined. These actions strengthen the creative ecosystem and generate new opportunities for professionals in the sector.”

Also present at the ceremony was Michelle Guerrero Jaimes, Undersecretary of Economic Development; the Baja Film Commissioner, Javier Espinoza Medina; and the Director of Sectors and Productive Chains, Ana Leal Téllez. The Secretariat of Economy and Innovation reaffirms its commitment to promoting competitiveness, developing local talent and innovation in the creative industries, strategic sectors for the economic diversification of Baja California.